Apr 7, 2008
As I mentioned in my original post, I’m working on a book. I had a meeting on Friday which sort of changed the direction some, but I wanted to keep my promise and start posting bits and pieces of the book here. You should really consider the stuff that appears here as being very rough, and as you will see it is a work of fiction. I’ll repeat that; it is a work of fiction. I’m a bit nervous about this one, but here we go anyway. This is the prologue to “Saligia Advertising International”.
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Mar 11, 2008
A couple of weeks ago it went a tiny bit quiet around here because, as I mentioned at the time, I was up to something. Well, I was working on a book which is called “The Black Operative Department” and builds on some of these ideas as well as the whole “content will kill your agency” thread. That’s coming along nicely – and I will be posting extracts soon enough - with a printed version coming out sometime in May 2008 (the book will not be for sale, it will be a limited edition - but I’ll explain how that all works nearer the time).
Something happened, however, around half way through putting The Black Operatives together which has led me up a new and, for me at least, very exciting path. It’s something called “Saligia Advertising International” and it’s a novel – and I’m the one who’s writing it. It’s very loosely based on what happened while I was working at Nintendo of Europe (those posts really remind me how horrid the pitch process can be for a client) and looks at a client who is approached by seven agencies, all of which belong to an organisation called the Saligia Advertising International network.
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