As you can see, The Kaiser Edition is back. It’s journey into the bowels of Ad Age’s Power 150 purgatory was rather brief (I can tell you it’s hell down there) but we’re now hovering 5 comfortable places above the 150 (see below).
Anything interesting happen while we were away?
When I set up The Kaiser Edition back in November I decided to put a little built in “self destruct” element that would ensure maximum failure. The basic scenario or idea behind this safety mechanism was linked to Ad Age’s Power 150 and how well The Kaiser Edition was doing within it – if The Kaiser Edition makes it into the Top 150, The Kaiser Edition stops. As you can see this blog now has a ranking of 151, so we’re on the verge of self destructing and the team are making frantic preparations for our inevitable Armageddon party.
Dear Sir,
many thanks for your brief memo. I would just like to point out a couple of things; you know, to get them off my chest so to speak.
You have a product and not a brand. Selling that product, and selling as much of that product as possible, does not make the product a brand. It makes it a commodity. Selling the commodity isn’t a brand either, it’s a business requirement and one, which I’m sure your business angel, venture capital and investors are very keen to see implemented as soon as possible.
The brand we proposed was based on the people who should be buying it. These people, it would appear, do not match up with the people that you would wish to have buy your product. As I mentioned in our meeting, you are wrong because these people will not buy your product (because they do not exist) which does suggest that you do not wish to associate yourself with the people we put forward. What you call riff-raff we call paying customers.
It was labour day here in Germany yesterday and as I don’t tend to set fire to rubbish bins and the like, I had a day off painting the walls of the old palace. We’re waiting for Deutsche Telekom to turn on the Internet in the new palace so I missed this excellent piece of iPod singing over at Werbeblogger (or weirdy – blogger as Ben calls it).
An excellent piece of iPod singing action I’m sure you’ll agree. Well done Patrick.
I’ve just lost my temper over something and needed to cheer myself up. Some of you may not know this, but I used to write a blog called “it could get worse 2.0” and I used to stick all of my temper loosing in there.
To cheer myself up, I’ve dug up something which I maybe should have carried on with. It was called iPod singing - and this was Metallica:
Direct link here.
That feels better.
Good afternoon Sir Martin.
As you should all by now know, I live in Munich. Munich is famous for many things but none more so than beer. Combine that with Lederhosen, Dirndl and the month of September and you get the worlds largest festival (of any kind) The Oktoberfest. Last year 6.7 Million people visited the Oktoberfest, drank 61.100 hl beer, eat 494.135 grilled chickens and devoured 144.635 pork sausages (of which, I eat 4).
Now because the Oktorberfest isn’t actually in October, it starts in September I normally get a load of requests for help from the beer thirsty British a couple of days after the whole thing is over – which is annoying because I’m normally still hungover when they call.
This year the Octorberfest starts on the 20th September and I thought that it might be nice to, well do something. Something like an “off-oktoberfest”. And I think I’d like to call it the Blogtober Fest. Yes that’s nice.
Blogtoberfest.
Welcome, thank you for popping by. Here you'll find our dissociative take on advertising, business, madness, anger, mystery, murder and much more.
The Kaiser Edition design is an adaptation of Grid Focus by Derek Punsalan 5thirtyone.com.
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This is a personal blog. Nothing more, and nothing less and the views stated here are purely my own and not those of an employer past or present.
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