The Kaiser Edition

So my lovely ones, this is the last post. Contrary to what you may think (Ben) there will be no more projects or characters that pop up somewhere on the other side of the Internet. This is really it.

I won’t be deleting The Kaiser Edition as I think some of the stuff you will find here is actually quite good, but I will be turning the comments off because I would have to come online to moderate them, and as I’ve formally resigned from the Web 2.0 that would be a breach of contract.

Thank you all for coming, reading, linking and commenting. Thank you for writing your own splendid things that I, in turn could comment on and link too. You’ve all been lovely, even Ben. But that’s now come to an end. There will be no more comments from me, my very last twitter pretty much sums up everything I want to say.

So, on this, the first day of my own personal new year (37 don’t you know) I’m going to start doing things in real life. Not in Beta.

No, not in Beta.

Good bye to you. Good bye Sir Martin.

Dear Sir,

The purpose of this letter is to announce my resignation from The Web 2.0, effective as of tomorrow.
This was not an easy decision to make, on my part. The past 2 years have been very rewarding. I’ve enjoyed working for you.

Best regards,
The Kaiser

So get this. It’s great. Grey put together a campaign to tell the whole world how cool the Ruhr area of Germany is. And the people of the Ruhr hate it. There’s a big uproar with lots of local businesses sulking and stamping their feet in anger.So Grey tweek and redo the work.

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As you can see, The Kaiser Edition is back. It’s journey into the bowels of Ad Age’s Power 150 purgatory was rather brief (I can tell you it’s hell down there) but we’re now hovering 5 comfortable places above the 150 (see below).

Anything interesting happen while we were away?

When I set up The Kaiser Edition back in November I decided to put a little built in “self destruct” element that would ensure maximum failure. The basic scenario or idea behind this safety mechanism was linked to Ad Age’s Power 150 and how well The Kaiser Edition was doing within it – if The Kaiser Edition makes it into the Top 150, The Kaiser Edition stops. As you can see this blog now has a ranking of 151, so we’re on the verge of self destructing and the team are making frantic preparations for our inevitable Armageddon party.

Dear Sir,

many thanks for your brief memo. I would just like to point out a couple of things; you know, to get them off my chest so to speak.

You have a product and not a brand. Selling that product, and selling as much of that product as possible, does not make the product a brand. It makes it a commodity. Selling the commodity isn’t a brand either, it’s a business requirement and one, which I’m sure your business angel, venture capital and investors are very keen to see implemented as soon as possible.

The brand we proposed was based on the people who should be buying it. These people, it would appear, do not match up with the people that you would wish to have buy your product. As I mentioned in our meeting, you are wrong because these people will not buy your product (because they do not exist) which does suggest that you do not wish to associate yourself with the people we put forward. What you call riff-raff we call paying customers.

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