* The Content Manifesto
Posted on December 11th, 2007 by The Shop Keeper.
The Content Manifesto is a collection of posts, a conversations and thoughts about the future of content, brands communications and agencies. I’ve started to put a series of posts together, (you can see them here). I liked the way that other posts and things sprouted out of them, or that posts along similar lines popped out around about the same time. So I thought I’d collect them here and maybe, with everyone’s permission do something with them later. These are some of the things being talked about right now:
- The Kaiser: “Content will kill your agency“
- The Kaiser: “Content without a brief“
- Kris Hoet - “where is agency 2.0“
- Faris Yakob - “Logocentrism“
- Richard Huntigton - “The death of serendipity“
- Sean Howard - “Digital in context of experience“
- David Armano - “A Moment of Truth for Digital Agencies“
- Valeria Maltoni - “If I Were an Agency Today” (check the comments on this post; Bob Pearson of Dell gives some insight into the recent Dell/WPP venture)
- AdPulp/David Burn - “Considering Content“
- Neil Perkin - “Video didn’t kill the radio star“
- Mark Goren - “The agency debate continues“
- Sean Howard - “Death to your agency“
- The Kaiser - “How content will kill your agency (#1)“
- Charles Frith - “Branded Utility“
- David Bausola - “Designing problems are for the lazy“
- David Bausola - “A cup of bricks“
- David Bausola - “If it doesn’t kill ya“
- Hugh MacLeod - “social objects for beginners“
- Mark Earls - “The Audience“
- David Bausola - “There is no such thing as an audience“
- The Kaiser - “Understanding Content“
- The Kaiser - “Some notes on what I think content is“
- Russell Davies - ” Widgety Goodness” Part 1
- Russell Davies - ” Widgety Goodness” Part 2
- Russell Davies - ” Widgety Goodness” Part 3
- Russell Davies - ” Widgety Goodness” Part 4
- Charles Frith - “Burn down the TV stations“
- Ian Rogers - “Radiohead -Scotch Mist“
- Brett Macfarlane -”Digital Stoytelling“
If you want to copy and paste these links please feel free to do so and if you’ve written something along the same lines and would like it included on the list just let me know by sending me a mail to marcus@the-kaiser.de
If you think others might find this useful, why not stumble it!
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December 12th, 2007 at 11:32 am
[...] I’m putting related posts into something that I’m calling “The Content Manifesto“. There is some new stuff if [...]
January 6th, 2008 at 12:54 pm
[...] I mentioned yesterday that I’ll be spending most of my time thinking about the content manifesto and my theory that content will kill your agency. I should point out that (as in the case of this [...]
January 9th, 2008 at 10:52 am
[...] that’s why I think all of this talk about content killing your advertising agency and the content manifesto is important, because as far as I can see it is the only place for a creative industry to [...]
January 28th, 2008 at 3:33 pm
[...] Content und Kontext sind entscheidend für das Marketing der Zukunft. Momentan passen sich Inhalte der Werbung an, eine gefährliche Entwicklung, denn dadurch wird das gesamte Gefüge der effizienten Markenführung gefährdet und infiltriert. Menschen wollen authentische Inhalte und dann erst die passenden Produkte dazu - nicht umgekehrt. Wir, als deutsche Division des “Black Operatives Department” suchen noch engagierte und geeignete Agenten, um uns bei der Mission “verdeckte Kommunikationsmaßnahmen” zu unterstützen. Natürlich ist das Auswahlverfahren sehr streng. Interessierte Teilnehmer können ab sofort an unserem Trainings- und Auswahlprogramm teilnehmen: [...]
March 31st, 2008 at 7:20 am
[...] 31, 2008 Interesting post on The Kaiser Edition titled The Content Manifesto. Not a manifesto really but a collection of posts from many great thinkers and planners of today. [...]
April 28th, 2008 at 11:48 am
[...] of the things I’m way behind is the whole “content will kill your agency” and “content manifesto” and as soon as the box with that part of my brain in it has been unpacked and installed into the [...]
May 7th, 2008 at 9:46 pm
[...] are some great blogs on the topic, I personally recommend The Kaiser Edition: The Content Manifesto, who has gone through the trouble of collecting a series of articles from the wider range of the [...]
May 16th, 2008 at 3:49 pm
[...] Content Manifesto http://www.thekaiser-edition.com/the-content-manifesto/ + The Content Manifesto is a collection of posts, a conversations and thoughts about the future of [...]
May 17th, 2008 at 4:26 pm
[...] content manifesto mai 17, 2008 Posted by Catalin Zorzini in media, net, news. trackback O colectie de posturi care dezbat mai multe subiecte legate de continutul [...]
June 1st, 2008 at 11:48 am
[...] The Kaiser Content Manifesto – Unfortunately they closed down their blog, but the content is still up. This is a great and diversified read picking up on a lot of the branches of content/experience marketing [...]
July 7th, 2008 at 8:31 pm
[...] a bit of discussion and a collection of knowledge and resources concerning these ideas. (A bit like The Kaiser Editions Content Manifesto, but more interactive [...]
October 14th, 2008 at 8:55 pm
[...] getting wiser. And as a breath of fresh air many have started discussing advertising in forms of Content Marketing, Brand Utility, New Marketing and New [...]
November 3rd, 2008 at 12:16 am
[...] The Kaiser Edition » The Content Manifesto [...]