and as if by magic…

We (that’s the royal we) have been moving so I’ve fallen behind of a number of Kaiser Edition projects. Sorry about that, but that’s just the way it is.

One of the things I’m way behind is the whole “content will kill your agency” and “content manifesto” and as soon as the box with that part of my brain in it has been unpacked and installed into the new palace I will make sure I continue.

But imagine my surprise when I chanced upon this article over at brandrepublic quoting a speech given by Sir Martin Sorrell at the Venice Festival of Media.

“We should work more closely with those people in trying to develop content ideas … one of the things I really regret is that we seem unable to a limited degree to develop those ideas.

“Content and intellectual property does give us an opportunity to add, or develop, a new business approach and a new structure to the way we develop our business, particularly in media planning and buying.”

Read the whole article here

It makes interesting reading for those of us in the “content camp” and should hopefully scare the WPP agency that I talked to before Christmas last year senseless.
So either Sir Martin reads the Kaiser Edition (hello Sir Martin) or he reads Stan’s column in Australia’s “Marketing” magazine.

Shame about that 5% share drop mind.

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