Saligia Advertising International
A couple of weeks ago it went a tiny bit quiet around here because, as I mentioned at the time, I was up to something. Well, I was working on a book which is called “The Black Operative Department” and builds on some of these ideas as well as the whole “content will kill your agency” thread. That’s coming along nicely – and I will be posting extracts soon enough - with a printed version coming out sometime in May 2008 (the book will not be for sale, it will be a limited edition - but I’ll explain how that all works nearer the time).
Something happened, however, around half way through putting The Black Operatives together which has led me up a new and, for me at least, very exciting path. It’s something called “Saligia Advertising International” and it’s a novel – and I’m the one who’s writing it. It’s very loosely based on what happened while I was working at Nintendo of Europe (those posts really remind me how horrid the pitch process can be for a client) and looks at a client who is approached by seven agencies, all of which belong to an organisation called the Saligia Advertising International network.
My gut feeling says that the book is at the very beginning, although the structure and the plot have been neatly mapped out and I feel quite comfortable with how the story is progressing. My plan is to start posting excerpts of the book here, let you let have a peek and voice your opinion.
But what I’m really looking for are a few people who would be prepared to review chunks of the book, as and when they are ready (which I think will be in about two weeks). I know most of you are busy, but if you could maybe spare an evening to read 15 or so pages every-now-and-then I’d be more than grateful.
So the focus and tone of The Kaiser Edition will change slightly during the course of this year – and you will see a return to more story telling; which is something that, I at least, have missed around here of late.
Good afternoon.
If you think that others might been interested in this would you be so kind as to Stumble it?
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Ben
Right.
I’m now officially the Paxman of this blog. By my recollection you are now writing three books. Covert Operatives, Stab and now this thinly veiled attack on WPP.
How can one man write three books simultaneously and maintain quality?
Mar 11th, 2008
Seb
Me, too. Missed it. Good having it back someone in the near future.
Mar 12th, 2008
Paul H. Colman
Dare I mention the college?
Mar 12th, 2008
The Kaiser
Ben - a couple of things. As I have already informed you the Stab book is finished. The Black Ops book is nearly finished - I’m just sorting out some final details around the licensing. Saligia is, and I think I mentioned this clearly in the post above, right at the beginning and I think it a little presumptuous of you to say that it’s a “thinly veiled attack on WPP” considering you’ve read nothing of what I’ve been working on – but I can tell you now that it isn’t.
As you can see each of these projects are at different stages and are not being produced simultaneously. However, I do happen to like working on more than one project at a time, which has helped me throughout my working life no end – and I must say that I’m a little surprised that you, as a founding partner of a design business, should find the notion of multiple projects difficult to grasp.
Furthermore, this is a blog, it’s not a business and is therefore not ISO 9001 accredited. I’m not sure what quality control management tools you personally (and professionally) have in place but I tend to use my own good judgement as to whether I publish something on The Kaiser or not. I have not published the Charles Stab “Boreout” book – go figure.
The stuff I have published over the last couple of years has been produced on a shoe string and where cost has been involved I have covered them myself and the physical production of a book (as you well know) costs money – which I have to organise myself; which takes time.
Mar 12th, 2008
The Kaiser
Seb - good, glad to hear it.
Mar 12th, 2008
The Kaiser
Paul - dare I mention your knee? Or the painting? Or your yo-yo? Or let’s see what happens?
The college is doomed. Always was.
Mar 12th, 2008
Ben
I’m looking forward to receiving my copy of the Black Ops book.
You should publish Stab.
“therefore not ISO 9001 accredited” made me laugh out loud. What is the ISO standard for blogging?
Mar 12th, 2008
The Kaiser
Whatever it may be Ben, The Kaiser Edition certainly isn’t compliant, which is something that I’m rather proud of.
Mar 12th, 2008
Paul H. Colman
Don’t start on me!
My knee is fucked.
The painting in ready to be delivered to whoever the fuck is supposed to be buying it.
My yo-yo is broken.
We saw what happened, and it was good while it lasted - I did what I said I was going to do.
Now the ‘blog dog’, that’s a whole other matter.
Mar 12th, 2008
The Kaiser
Why can’t you and Rob get it sorted with the painting? Madness.
Anyway.
I liked the idea you had with the pedestrian crossings. Remember that? Taking pictures of the way people said “thank you” to the cars that let them cross - that was a good idea. I liked that one.
And the blog dog was magic.
Mar 12th, 2008
The Kaiser
And what was the name of that pidgeon?
Mar 12th, 2008
Paul H. Colman
We’ve lost contact - the pigeon and I, sad but true
Mar 12th, 2008
The Kaiser
These are dark times Colman. Very dark indeed.
Mar 12th, 2008
Rob @ Nonsense
I’d quite like to read bits. Not sure my reviewing would be that helpful though.
Still, there’s always the possibility nobody else will volunteer.
Mar 12th, 2008
Romand
I’ll volunteer. I’ve done this sort of thing before - loads of times.
Mar 13th, 2008
Chris
Would be happy to assist with reading and reviewing duties, viewing from outwith the agency/client loop.
Mar 13th, 2008
lauren
the pigeon’s name was Jamie.
And please keep a copy of Black Ops for me too!
Mar 13th, 2008
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