and as if by magic…

I really should be thoroughly ashamed of myself because I completely missed the fact that the 12th of February was Sacrum’s 1st birthday.

Sacrum is one of the only things that I’ve done that I can actually put a date to (up until The Kaiser Edition I tended to delete my blogs and start new ones) and it was actually a comment about Wieden + Kennedy that reminded me that it was in fact W+K that prompted me to invent a “European man with advertising skills”, a set of sharp pencils and a burning desire to work in a “funky” UK advertising agency - even though he worked in a garden centre.

For those of you who may have missed it, this is the original Sacrum B. Rown W+K job application:

Dear Mrs Natalie,
How are you so? I hear not well, because you lost your Yakult account to us Europeans maybe, yes? That is bad. A shame. I’m sorry. But it wasn’t my fault.

I should let you know that I have been following your business with keen interest over the last couple of days, and feel that I should help you out a little. With your advertising activity.

What do you need? I have it. When do you need it? I’ve got it. Why do you need it? It’s important.

I know secret cognitive things about selected products that remain hidden to the normal mind of people. This must be shared! At all costs! And I am groovy in a funky agency. All my friends tell that it is so. And be it must, yes? Yes!

I wait for your call with eagerness of wild-thing to discuss matters such and payments, office and blackberry devices. I have my own pencils.

I am impatient.

My warmness,
Sacrum B. Rrown.

p.s. My hobbies include reading, writing and maths.

And that application lead to this - his birth.

I actually really, really love Sacrum. I think he is probably one of the best things I’ve done and I think you may be seeing a little more of him in the months to come. So happy belated birthday Sacrum.

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