* Open Deity: Augustine or Palagius: who was right in your book?

Posted on August 23rd, 2007 by God. Filed under The Lord God Almighty.


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Jon Howard asked:

“Augustine or Palagius: who was right in your book?”

One of the good things about false starts, product errors etc is that sometimes, just sometimes a happy accident occurs. And so it was with L.O.V.E. As I have written L.O.V.E didn’t exactly go the way I wanted it to, but from it I managed to develop a new product which has been a market leader for about 2.000 years; “Should I Not”, or as it’s known today SIN.

Now, as any CEO worth his salt will tell you, having a great product is one thing, but managing that product over multiple regions, countries and languages can be a huge challenge to any organisation and can only be achieved with when it’s managed by people who truly believe in the product.

Palagius was a charismatic manager who had a very flexible, open style of management but didn’t really seem to understand the potential of SIN. Augustine, again manager of many skills ran a very tight, hierarchal ship and totally understood SIN both as a product and a way to move the organisation forward. Although I was slightly disappointed by Palagius’ performance I was appalled by the mobbing he was subjected to.

If my memory serves me right, I believe both men had a quick meeting in Carthage and sorted everything out.

Who was right in my book? Well according to the meaning of life records Augustine did have his nose just ahead in terms of performance but both were excellent managers.

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7 Responses to “Open Deity: Augustine or Palagius: who was right in your book?”

  1. Jon Howard (Living Brands) Says:

    Personally, I’ve always had a soft spot for Mr P, and felt that Mr A was a bit too hard line and, well, corporate.

    Mr A would probably make a good Coke lifer, toe-ing the company line, bent on global domination, punishing every deviation from the brand pyramid, swearing (not literally, that would be ‘off brand’) by the Millward Brown charts etc.

    Mr P, tho, I have down as a more of an Innocent kind of guy - all natural goodness and chilling at festivals, hanging out with crazy creative types like What If? and Quiet Storm (obviously!), with a more fluid, holistic view of what brands are all about.

    Suppose it depends what kind of company you think you’re trying to build. And maintaining this as you grow - always a challenge…particularly when you’ve got so many staff spread over so many offices.

    The iron fist of central control may seem the easy option, but is it right? Better to have a clear, positive vision, and then to empower staff to deliver against this. And don’t punish failure or the asking of questions - something middle management can often be guilty of.

    But think a blog is a good start, as the more forward thinking management gurus tell us.

  2. God Says:

    I hear what you’re saying Mr Howard, but I think you do Augustine a disservice. According to The Meaning of Life records the Christian product range enjoyed a huge period of growth under his management.

    Where Palagius was definetly an innovator he just didn’t seem to understand SIN as a product nor the demands, fears and desires of the customers at that time.

    To suggest I punished Palagius is absurd. His Meaning of Life perfomance review was fair, and we did take into account the mobbing he suffered.

  3. lauren Says:

    Hi God, great to see you’re in the blogging game too and i’m looking forward to seeing more of it - although i do have to be honest (as you suggest) and say that it’s not the most interesting blog i’ve ever come across. Mainly because the point of blogging and why it really helps with transparency is not actually to transfer your business onto the web, but to show a bit of yourself in the process too, to actually let your management, staff and customers see you as a real deity, rather than somebody hiding behind a veil of rumour, innuendo and annual report summaries (B.I.B.L.E, Q’ran, Battlefield Earth, etc). You know, photos of the kids, that lovely place you spent summer as a youngster, new shit you’ve found on Youtube and a bit of friendly ‘your blog is shit’ banter every now and again never hurt anyone really. You might actually get people wanting to meet you, having read your blog, which is always lovely.
    Keep up the good work, mate.

  4. God Says:

    Why thank you Lauren. Still learning about this blogging thing. I’m sure it will grow more interesting over time. Please be patient.

  5. Mark Says:

    On the subject of transparency, what plans do you have to monetize this blog? I’m sure your shareholders would like to know how all the time spent on the blog will affect the bottom line.

  6. God Says:

    Do you think I should run goodle ad’s or something Mark? What nonsense. And as for the shareholders - couldn’t care less. I am God after all: 24/7 in all places at all times.

  7. Laughing Boy Says:

    God, is Palagias the same guy as Pelagius?

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